Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Tallahassee, FL

Full-time - Senior

Tallahassee, FL

1,001-5,000 employees

Publishing Industries

About the position

The Creative Director, Global Brand Management will lead the rollout of the new Pearson brand identity, working closely with agency partners and internal teams to ensure a cohesive and effective brand presence. This role involves overseeing the development of brand assets, managing creative operations, and fostering understanding and excitement about the brand both internally and externally. The position requires a strategic thinker with extensive experience in brand design and leadership, capable of navigating complex organizational dynamics and driving brand equity.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Oversee the build-out of the photography library and manage custom shoots.
• Identify font options and recommend a lead brand font for various business needs.
• Complete brand guidelines for the new identity system in collaboration with the Brand Manager and agency.
• Ensure all aspects of the new system are properly vetted and protected through technical reviews.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, managing both permanent and freelance resources.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Experience managing agency relationships and working in a global environment.
• Advanced communication and interpersonal skills.

Nice-to-haves

• Experience in technology organizations or brand/marketing agencies.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Up-to-date with the latest trends and marketing best practices.

Benefits

• Competitive salary range of $140,000 - $175,000 per year.
• Opportunities for professional development and growth within the company.