Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Raleigh, NC

Full-time - Senior

Raleigh, NC

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, working closely with agency partners and internal teams to ensure a cohesive and impactful brand presence. This role involves overseeing the development of brand assets, managing creative operations, and fostering brand equity both internally and externally. The position requires a strategic leader with extensive experience in brand design and marketing, capable of navigating complex organizational dynamics and driving brand initiatives forward.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Assemble a photography library and lead custom photo shoots as needed.
• Identify font options and recommend a lead brand font for business needs.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and agency.
• Ensure all aspects of the new system are properly vetted and protected through technical reviews.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Experience managing agency relationships and working in a global environment.
• Advanced communication and interpersonal skills.

Nice-to-haves

• Experience in technology organizations or brand/marketing agencies.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Up-to-date with the latest trends and marketing best practices.

Benefits

• Competitive salary range of $140,000 to $175,000 annually.
• Opportunities for professional development and growth within the company.
• Inclusive workplace culture that values diversity and equity.