Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Jackson, MS

Full-time - Senior

Jackson, MS

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, ensuring consistency and alignment across various business divisions. This role involves managing creative operations, collaborating with agency partners, and overseeing a team of designers to enhance the Pearson brand's equity both internally and externally. The position requires strategic thinking, creativity, and the ability to navigate complex organizational dynamics to implement the new brand identity effectively.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out assets such as pictograms and iconography.
• Assemble a photography library and lead custom photo shoots.
• Identify font options and recommend a lead brand font.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Ensure all aspects of the new system are properly vetted and protected through technical reviews.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Advanced communication and interpersonal skills.

Nice-to-haves

• Experience managing agency relationships.
• Ability to adapt style and approach to match diverse stakeholder interactions.
• Up-to-date with the latest trends and marketing best practices.

Benefits

• Competitive salary range of $140,000 to $175,000 per year.
• Opportunities for professional development and growth.
• Inclusive workplace culture that values diversity and belonging.