Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Concord, NH

Full-time - Senior

Concord, NH

1,001-5,000 employees

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a new brand identity, ensuring consistency and alignment across various business divisions. This role involves managing creative operations, collaborating with agency partners, and overseeing a team of designers and copywriters to enhance the Pearson brand's global presence. The position requires strategic thinking, creativity, and the ability to navigate complex organizational dynamics to drive brand equity and engagement both internally and externally.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out assets such as pictograms, iconography, and photography library.
• Ensure all aspects of the new brand identity system are properly vetted and protected through technical reviews.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Experience managing agency relationships and working in a global environment.

Nice-to-haves

• Experience in similar roles within a technology organization or brand/marketing agencies.
• Advanced communication and interpersonal skills.
• Ability to adapt style and approach to diverse stakeholder interactions.

Benefits

• Competitive salary range of $140,000 to $175,000 per year.
• Opportunities for professional development and growth within the company.
• Inclusive workplace culture that values diversity and equity.