Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Harrisburg, PA

Full-time - Senior

Harrisburg, PA

Publishing Industries

About the position

The Creative Director, Global Brand Management will lead the rollout of Pearson's new brand identity, collaborating with agency partners and internal teams to ensure a cohesive and effective brand presence. This role involves overseeing the development of brand assets, managing creative operations, and fostering understanding and excitement about the brand both internally and externally. The position requires a strategic thinker who can navigate ambiguity and drive brand initiatives forward while managing a team of designers and copywriters.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Oversee the build-out of a photography library and lead custom photo shoots.
• Identify illustrator resources and build out an illustration library.
• Provide recommendations for a lead brand font that meets business needs.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Ensure technical reviews for the new system with other departments.
• Work with the accessibility team to ensure compliance with requirements.
• Consult with the UX/UI team to translate the new system into UX design.
• Ensure all new assets are properly contracted for use with legal/procurement teams.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives and advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Highly creative with the ability to think outside the box.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Experience managing agency relationships.
• Advanced communication and interpersonal skills.
• Up-to-date with the latest trends and marketing best practices.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Demonstrated record of driving change and influencing an organization.

Nice-to-haves

• Experience in a global environment and demonstrate international cultural agility.
• A track record of achievement in translating complex strategies into actionable plans.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.
• Remote work flexibility.
• Opportunities for professional development and growth.