Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Lansing, MI

Full-time - Senior

Lansing, MI

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, overseeing the development and implementation of the new brand system. This role requires collaboration with agency partners and internal teams to ensure the brand resonates globally and drives value across Pearson's products. The position involves managing creative operations, guiding a team of designers, and fostering brand equity both internally and externally.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out assets such as pictograms and iconography.
• Oversee the build-out of the photography library and manage custom shoots.
• Identify font options and provide recommendations for a lead brand font.
• Complete brand guidelines for the new system in partnership with the Brand Manager and Agency.
• Ensure all aspects of the new system are properly vetted and protected through technical reviews.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Proven ability to develop brand design systems and effectively communicate recommendations to management.
• Experience managing agency relationships.
• Advanced communication and interpersonal skills.

Nice-to-haves

• Experience in similar roles within a technology organization or brand/marketing agencies.
• Ability to operate in a global environment and demonstrate international cultural agility.
• A track record of achievement in translating complex strategies into actionable plans.

Benefits

• Competitive salary range of $140,000 to $175,000 per year.
• Opportunities for professional development and growth within the company.
• Inclusive workplace culture that values diversity and equity.