Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Charleston, WV

Full-time - Senior

Charleston, WV

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, working closely with agency partners and internal teams to ensure the new identity resonates across various business divisions. This role involves overseeing creative operations, managing a team of designers, and ensuring the brand's equity is communicated effectively both internally and externally. The position requires a strategic thinker who can navigate ambiguity and drive the brand's vision forward.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Oversee the build-out of a photography library and manage custom shoots.
• Identify and recommend font options for the new brand identity.
• Complete brand guidelines for the new identity system in collaboration with the Brand Manager and agency.
• Ensure technical reviews for the new system with other departments.
• Build and execute a training program for the new identity system for marketing employees and external agency teams.
• Socialize the new identity system with divisions and articulate its application to their portfolios.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives related to branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Highly creative with the ability to think outside the box.
• Proven ability to develop brand design systems and communicate effectively with management.
• Experience managing agency relationships.
• Advanced communication and interpersonal skills.
• Up-to-date with the latest trends and marketing best practices.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Demonstrated record of driving change and influencing an organization.

Nice-to-haves

• Experience in a global environment and demonstrate international cultural agility.
• A track record of achievement in translating complex strategies into actionable plans.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.