Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Des Moines, IA

Full-time - Senior

Des Moines, IA

1,001-5,000 employees

Publishing Industries

About the position

The Creative Director, Global Brand Management will lead the rollout of the new Pearson brand identity, ensuring consistency and alignment across various business divisions. This role involves managing creative operations, collaborating with agency partners, and overseeing the development of brand assets. The position requires a strategic thinker who can navigate ambiguity and drive brand equity both internally and externally.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Assemble a photography library and lead custom photo shoots.
• Identify font options and recommend a lead brand font.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Ensure all aspects of the new system are properly vetted and protected through technical reviews.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Advanced communication and interpersonal skills.

Nice-to-haves

• Experience managing agency relationships.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Demonstrated record of driving change and influencing an organization.

Benefits

• Competitive salary range of $140,000 - $175,000 per year.
• Opportunities for professional development and growth.
• Inclusive workplace culture that values diversity and belonging.