Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Providence, RI

Full-time - Senior

Providence, RI

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, working closely with agency partners and internal teams to ensure a cohesive and effective brand presence. This role involves overseeing the development of brand assets, managing creative operations, and fostering understanding and excitement about the brand both internally and externally. The position requires a strategic leader who can navigate complex organizational dynamics and drive brand equity across various business divisions.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Oversee the build-out of a photography library and manage custom shoots.
• Identify and recommend font options for the new brand identity.
• Develop and execute a training program for the new identity system for marketing employees and external agency teams.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives related to branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Proven experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within technology organizations or brand/marketing agencies.
• Strong creative thinking and ability to develop brand design systems.
• Advanced communication and interpersonal skills.

Nice-to-haves

• Experience managing agency relationships.
• Up-to-date with the latest trends and marketing best practices.
• Ability to adapt style and approach to diverse stakeholder interactions.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.
• Remote work flexibility.
• Opportunities for professional development and growth.