Helen Of Troy - Bend, OR
posted 3 months ago
Hydro Flask is seeking an experienced and transformational Creative Director to lead all consumer communication creative direction across various platforms, including brand campaigns, product campaigns, packaging, website, retail, and social media. The Creative Director will oversee the Creative Team within the marketing department and report directly to the VP of Marketing. This role is pivotal in developing and executing innovative and compelling creative strategies that align with Hydro Flask's brand vision and objectives. The successful candidate will lead and encourage the Creative Team, fostering a collaborative and high-performance culture. In this position, you will oversee the conceptualization and execution of creative assets for brand campaigns, product launches, packaging, website, retail displays, and social media. You will ensure cohesive and consistent messaging across all consumer touchpoints, improving brand recognition and dedication. Additionally, you will oversee copy development for the brand across all touchpoints, including campaigns, product descriptions, packaging, website, and social media. Collaboration with cross-functional teams, including marketing, product development, and sales, will be essential to align creative initiatives with business goals. You will develop and maintain brand guidelines to ensure consistency in visual and verbal communication. Your expertise in social media, video production, and storytelling will be crucial in building engaging and impactful content that resonates with our target audience. You will coordinate the production of high-quality video content for various platforms, including social media, website, and retail environments, and craft compelling product narratives that highlight the outstanding features and benefits of Hydro Flask products. Furthermore, you will collaborate with shared services on packaging design, graphics, and execution to ensure packaging reflects the brand's identity and meets market standards, while also ensuring that packaging designs are innovative, functional, and align with brand aesthetics and sustainability goals. As a mentor, you will develop the Creative Team, providing guidance, feedback, and professional growth opportunities, while cultivating a collaborative and inclusive work environment that encourages creativity and innovation. You will manage the allocation of creative resources to ensure efficient and effective project delivery.