Amazon - Santa Monica, CA

posted 2 months ago

Full-time - Senior
Santa Monica, CA
1,001-5,000 employees
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Creative Director and people manager in the Brand Innovation Lab's Premium Content Production team at Amazon Advertising, you will be at the forefront of leading innovative campaigns for a diverse array of global brands. This role encompasses the entire creative process, from the initial creative brief to the successful launch of campaigns. You will collaborate closely with solutions managers to spearhead Prime Video Sponsorships and other innovative campaigns, ensuring that your team delivers exceptional results that resonate with both advertisers and customers. Your responsibilities will include managing a team of direct reports, which may consist of art directors, copywriters, designers, and solutions managers. You will work in tandem with content producers and design technologists to leverage Amazon's extensive suite of tools and services, crafting unique programs that utilize platforms such as Alexa, Twitch, IMDb, and Prime Video. Your role will require you to develop high-level creative strategies that align with business objectives while enhancing the customer experience. You will be expected to juggle multiple projects, consistently delivering high-quality results despite competing priorities. In this fast-paced and entrepreneurial environment, you will need to effectively communicate with key stakeholders and external media and creative agencies. You will also play a crucial role in shaping the processes and best practices that will benefit the broader department. Mentorship is a key aspect of this position, as you will guide the development of various creative disciplines within your team, fostering a culture of collaboration, innovation, and inspiration. Your leadership will be instrumental in preserving the team culture and ensuring positive relationships both internally and with external partners.

Responsibilities

  • Define the creative strategy for multiple advertisers
  • Concept, design, and execute innovative ad campaigns and experiences for global brands from developing the creative brief to launching the campaign
  • Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
  • Develop and manage the careers of direct reports, providing feedback and coaching opportunities
  • Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
  • Partner with and/or lead art directors, copywriters, designers, solutions managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
  • Deliver high-quality copy for campaigns across different Amazon touch-points
  • Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more
  • Synthesize strategic research and/or data to develop campaign ideas
  • Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
  • Make creative trade-off decisions between teams, clients, and end-customer needs
  • Measure and evaluate current processes within the department and improve them through documentation
  • Mentor and inspire other creatives
  • Design trivia, AR, and other innovation experiences
  • Reviewing and improving campaign ideas and presentation decks
  • Working through creative messaging feedback with Legal and PR
  • Presenting a campaign to brand clients and their partner media agency
  • Writing documentation to improve creative processes

Requirements

  • Minimum of 3 years management experience
  • Experience as a Creative Director at either an entertainment company or agency with a copywriter or art director background
  • Proven ability to ideate for film, print, digital, out-of-home, experiential and social
  • Passion for experimentation and innovation
  • Relentlessly high creative standards and exceptional attention to detail
  • Data-driven and obsessed with measurable impact of a campaign
  • Ability to juggle many projects and consistently deliver results despite competing priorities
  • Excellent presentation skills and ability to gracefully defend creative decisions to leadership, driving creative alignment with leadership and stakeholders
  • Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements
  • 10 years or more experience in digital advertising
  • Experience in building creative for streaming services

Nice-to-haves

  • Experience working with the biggest global brands

Benefits

  • Full range of medical, financial, and/or other benefits
  • Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
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