CREATIVE DIRECTOR / MARKETING

Ornot - San Francisco, CA

Full-time

San Francisco, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

This position is a dream opportunity for a talented and creative individual with a strong sense of marketing and communication. As a full-time marketing creative lead at Ornot, you will play a pivotal role in shaping the brand and making impactful decisions that contribute to the company's growth. The ideal candidate is someone who is passionate about creative communication, design, and cycling. You will work closely with a small team, where your ideas can be presented and brought to life quickly, allowing for a dynamic and non-corporate work environment. This role is perfect for someone who enjoys building both physical and digital products and finding innovative ways to communicate their value to the audience. In this role, you will be responsible for driving the "selling things" aspect of the business. This includes creating an annual marketing calendar that aligns with sales peaks, developing strategies for owned sales channels, and crafting product copy and merchandising materials. You will have the unique opportunity to extend current marketing initiatives and identify new areas for growth, making this a position with significant creative freedom and ownership over projects. The company is looking for someone who can iterate on ideas, see the bigger picture, and articulate the rationale behind their creative choices. Attention to detail is crucial, as you will be expected to ensure that all aspects of your projects are completed to a high standard. Ornot is a small but mighty cycling apparel company based in San Francisco, with a commitment to producing most of its clothing in California. The company values creativity, collaboration, and a passion for cycling, making it an exciting place for individuals who share these interests. If you are ready to take on a role that combines marketing and design in a fun and engaging environment, this could be the perfect opportunity for you.

Responsibilities

• Drive the 'selling things' portion of the business.
• Create an annual marketing calendar with built-in sales peaks.
• Develop owned sales channel strategies.
• Craft product copy and merchandising materials.
• Extend current marketing initiatives and identify areas for growth.
• Provide constructive creative direction.

Requirements

• At least 4 years of professional marketing/design experience.
• Ability to write in the brand's tone and voice, which can be sarcastic and concise.
• Self-starter with a strong sense of responsibility and attention to detail.
• Tech-savvy, comfortable with email marketing, Shopify, Meta ads, Slack, and social media.
• Ability to analyze KPIs and analytics to determine the effectiveness of marketing efforts.
• Strong design sense and ability to give creative direction.

Nice-to-haves

• Experience with email marketing and social media management.
• Familiarity with Shopify and Meta advertising platforms.
• Ability to participate in bike rides for brainstorming sessions.

Benefits

• Creative freedom and ownership over projects.
• Opportunity to work in a small, collaborative team environment.
• Engagement in fun and innovative marketing initiatives.