Creative Director New York

$150,000 - $200,000/Yr

Fireblocks - New York, NY

Full-time - Senior

New York, NY

About the position

As the Creative Director at Fireblocks, you will play a pivotal role in shaping and executing the brand identity of our company, which is at the forefront of the digital asset revolution. Your primary responsibility will be to develop and unleash a brand strategy that aligns with our business objectives and resonates with our target audience. This involves re-establishing and evangelizing brand guidelines to ensure consistency across all mediums and interactions. You will oversee the creative process from conception to execution, ensuring that our brand is visually stunning and strategically sound. This includes managing the visual storytelling across all platforms to create a cohesive and engaging brand experience. In addition to brand strategy, you will cultivate and manage a global network of creative agencies, freelancers, and production partners. You will be responsible for developing a resource management and team hiring plan to support our creative initiatives. Your role will also involve conceptualizing and leading the development of innovative campaigns that captivate our audience and elevate our brand. You will ensure that all creative content is delivered on time, within budget, and meets our high standards of quality and creativity. As a leader, you will analyze the effectiveness of creative strategies and campaigns, using insights to optimize and refine our approach. Staying informed about industry trends, technologies, and best practices will be crucial to keeping our creative strategies fresh and relevant. Your ability to leverage data to drive brand decision-making will be essential in this role, as will your strong collaboration skills, allowing you to work effectively across time zones.

Responsibilities

• Develop and unleash a brand strategy that aligns with business objectives and resonates with the target audience.
• Re-establish and evangelize brand guidelines for consistency across all mediums.
• Oversee the creative process from idea to execution, ensuring visually stunning and strategically sound branding.
• Create and refine templates for high-quality, on-brand content production.
• Manage visual storytelling across all platforms for a cohesive brand experience.
• Cultivate and manage a global network of creative agencies, freelancers, and production partners.
• Develop a resource management and team hiring plan.
• Conceptualize and lead the development of innovative campaigns that captivate the audience.
• Ensure all creative content is delivered on time, within budget, and meets quality standards.
• Analyze the effectiveness of creative strategies and campaigns to optimize approaches.
• Stay informed about industry trends and best practices to keep creative strategies relevant.

Requirements

• 5+ years of creative marketing experience in B2B tech software.
• Proven track record of developing and executing successful brand and creative strategies.
• Strong portfolio showcasing a range of creative work and successful campaigns.
• Excellent leadership, communication, and project management skills.
• Proficiency in design software, digital marketing tools, and platforms.
• Strong collaborator, able to work across time zones.
• Strong analytical skills to leverage data for brand decision-making.
• Self-starter with the ability to work independently and prioritize tasks.

Benefits

• Competitive base salary range of $150,000-$200,000.
• Target bonus opportunities.
• Competitive equity grants.
• Generous benefits package.