Creative Director Of Copy

GNC - Pittsburgh, PA

Full-time - Senior

Pittsburgh, PA

5,001-10,000 employees

Health and Personal Care Retailers

About the position

The Creative Director of Copy at GNC is a leadership role focused on driving the creative vision and messaging strategy for high-level marketing campaigns. This position requires a forward-thinking creative leader who excels in collaboration, brainstorming, and presenting innovative ideas across various platforms. The role involves managing a team of creative professionals, nurturing emerging talent, and ensuring that all creative outputs align with GNC's brand identity and objectives. The Creative Director will oversee the development of top-line creative concepts for both brand and promotional campaigns, working closely with internal teams and external agencies to deliver impactful marketing solutions.

Responsibilities

• Manage the creative messaging strategy and direction of high-level campaign work within the internal marketing team.
• Serve as a campaign department and discipline lead, ensuring the continued growth of the team and uniting everyone to push the boundaries of creativity.
• Identify the strategic and conceptual direction across various projects and present those ideas to cross-functional teams and C-suite.
• Oversee the development of top-line creative concepts for all GNC campaigns, both brand and promotional/seasonal campaigns.
• Direct the execution of creative retail campaigns across all mediums including print, CRM, display, web, and social.
• Recruit, train, develop, retain, and manage the creative copy team.
• Collaborate with outside agencies or freelance creative resources for concept development as required.
• Review all final creative pieces to ensure quality, efficiency, and accuracy.

Requirements

• 10-15 years of experience in creative roles within ad agency or retail teams.
• Minimum of 5 years in a leadership capacity managing a team.
• Proven track record of delivering creative marketing solutions that drive strategy to support merchandising, marketing, and branding goals.
• Demonstrated ability to multi-task effectively under pressure and meet timelines.
• Innovative, solution-based thinker who proactively identifies opportunities for creative improvement.
• Strong presentation skills and ability to respond well to critical feedback.
• Ability to instruct, direct, and evaluate employees.

Nice-to-haves

• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) at the design and production level.
• Working knowledge of Microsoft Office.
• Agility in presentation software such as PowerPoint, Google Slides, Keynote, Canva, or Prezi.

Benefits

• Health insurance
• 401k retirement plan
• Paid time off
• Employee discounts
• Professional development opportunities