Creative Director: Print and Digital, SVP

$130,880 - $196,320/Yr

Citigroup - Jacksonville, FL

Full-time - Senior

Jacksonville, FL

Credit Intermediation and Related Activities

About the position

The Creative Director for Print and Digital at Citi's in-house creative agency is responsible for leading the vision and strategy for lower funnel marketing. This role involves overseeing the development of high-volume email, direct mail, and other targeted marketing assets while ensuring alignment with business goals and ADA compliance. The position requires a dedicated leader who can manage design and copy teams, advocate for clients, and promote a consistent and unified experience across all marketing assets.

Responsibilities

• Lead a team of Design Leads, Copy Leads, designers, and copywriters to ensure consistency through lower funnel marketing channels (email, direct mail, web banners, etc.)
• Present to senior leadership, clearly explaining strategy and impact of the team's involvement
• Provide innovative, out-of-the-box input when reviewing complex creatives
• Conduct brainstorming sessions in a team setting to continually improve user experience and performance results on deliverables
• Participate in project kickoff meetings, perform internal reviews, and join client presentation calls to lead the team in delivering high-quality assets
• Demonstrate Citi's purpose of making every client's progress our passion.

Requirements

• 8+ years of leadership experience, including a creative background (copy, design, etc.)
• Agency experience (in-house agency experience is a plus)
• Mastery of Adobe Creative Cloud
• A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)
• Experience with ADA compliance as it pertains to marketing collateral
• Strong presentation skills and the ability to clearly and effectively discuss projects
• Successful experience partnering with internal clients and senior leaders
• Excellent organizational skills and the ability to keep track of multiple key priorities
• Ability to adhere to a process calendar
• Ability to successfully collaborate with local and remote team members
• A BA or higher in marketing or a related field
• Mac literacy.

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages including planned time off (vacation), unplanned time off (sick leave), and paid holidays.