Creative Director: Print and Digital, SVP

$130,880 - $196,320/Yr

Citigroup - Jacksonville, FL

Full-time - Senior

Jacksonville, FL

Credit Intermediation and Related Activities

About the position

Citi's US in-house creative agency is seeking a Creative Director to lead the vision and strategy for lower funnel marketing. This role involves overseeing the development of high-volume email, direct mail, and other targeted marketing assets, ensuring alignment with business goals and ADA compliance. The Creative Director will manage a team of design and copy leads, advocate for clients, and promote a consistent brand experience across all marketing channels.

Responsibilities

• Lead a team of Design Leads, Copy Leads, designers, and copywriters to ensure consistency through lower funnel marketing channels (email, direct mail, web banners, etc.)
• Present to senior leadership, clearly explaining strategy and impact of the team's involvement
• Provide innovative, out-of-the-box input when reviewing complex creatives
• Conduct brainstorming sessions in a team setting to continually improve user experience and performance results on deliverables
• Participate in project kickoff meetings, perform internal reviews, and join client presentation calls to lead the team in delivering high-quality assets
• Demonstrate Citi's purpose of making every client's progress our passion.

Requirements

• 8+ years of leadership experience, including a creative background (copy, design, etc.)
• Agency experience (in-house agency experience is a plus)
• Mastery of Adobe Creative Cloud
• Proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)
• Experience with ADA compliance as it pertains to marketing collateral
• Strong presentation skills and the ability to clearly and effectively discuss projects
• Successful experience partnering with internal clients and senior leaders
• Excellent organizational skills and the ability to keep track of multiple key priorities
• Ability to adhere to a process calendar
• Ability to successfully collaborate with local and remote team members
• A BA or higher in marketing or a related field.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance