Creative Director - Self Defense Industry

$150,000 - $225,000/Yr

Delta Defense - West Bend, WI

Full-time - Senior

West Bend, WI

Personal and Laundry Services

About the position

The Creative Director at Delta Defense, LLC is responsible for leading the marketing creative team and shaping the narrative for the U.S. Concealed Carry Association (USCCA). This role requires a strong background in brand-building and storytelling, particularly within the firearms industry, to effectively communicate the mission of the USCCA and engage its audience. The Creative Director will oversee content marketing strategies, manage budgets, and foster relationships with various stakeholders to enhance the USCCA's brand identity and member engagement.

Responsibilities

• Lead the in-house marketing creative team (copy, design, photo, and video).
• Lead the Concealed Carry Magazine Publishing Team.
• Lead Content Marketing Strategy and work cross-functionally to execute it.
• Develop and grow the USCCA's brand identity through exceptional storytelling.
• Consistently grow reach and relevance with high quality content across all forms of media.
• Partner with fellow marketing leaders to develop USCCA's cohesive content strategy.
• Develop leaders of leaders whose teams execute high-impact projects.
• Collaborate with fellow marketing and training team leaders to produce critical education and training assets.
• Manage all aspects of the annual budget process inclusive of monthly tracking.
• Effectively build and maintain relationships with all USCCA business partners, spokespeople, content creators, influencers, and brand ambassadors.

Requirements

• 10+ years professional experience in marketing, design, content creation, publishing, or related functions.
• Strong understanding of the firearms industry, trends and current events/legislation that could potentially impact the USCCA business.
• Firearms training experience preferred.
• Minimum of 5 years of proven experience in professional people leadership or people management roles.
• High school diploma or GED.
• Bachelor's degree in business, marketing, or related field - or equivalent experience required.
• Demonstrated experience leading high performing teams in fast-growth, dynamic organizations.
• Experience in driving successful content production and execution of new product launches and market expansion initiatives.
• Multi-medium content marketing expertise.
• Strong creative intuition with an ability to tell compelling stories and create engagement.
• Track record of success in leading cross-functional teams of internal and external partners.
• Owner mindset with a strong sense of urgency.
• Strong bias for action and problem-solving in the face of challenges.
• Ability to determine authenticity and relevance of content, and how it will be perceived by the marketplace.
• Impeccable attention to detail and accuracy.
• An eye for aesthetics to ensure articles, posts, videos, and art/photography are visually appealing.
• Superior written and oral communication skills, proficiency with electronic communication tools.
• Strong hands-on experience with project management software preferred.
• Special operations or equivalent experience preferred.

Benefits

• Eligible for company bonus
• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities