Robinhood - New York, NY

posted 5 months ago

Full-time - Senior
New York, NY
Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

Join a leading fintech company that's democratizing finance for all. Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in. As we continue to build, we're seeking curious, growth-minded thinkers to help shape our vision, structures, and systems; playing a key role as we launch into our ambitious future. If you're invigorated by our mission, values, and drive to change the world — we'd love to have you apply. At Robinhood, we're rethinking our strategic use of social media as a crucial medium in improving our brand's global presence and reshaping how we engage with our audience. We are searching for a Creative Director of Social Media who is passionate about pushing boundaries and crafting compelling, innovative content that resonates with diverse audiences. This role involves close collaboration with cross-functional teams to ensure that all social media initiatives are in lockstep with our broader brand goals. By identifying emerging trends and platforms, this person will maintain our competitive edge, boost brand recognition, and deepen audience engagement, encouraging meaningful connections with our target consumers. The role is located in the following office locations (Menlo Park, CA; New York, NY; or Seattle, WA) which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

Responsibilities

  • Spearhead the creation of strategic, brand-aligned creative initiatives based on target audience insights and industry trends.
  • Produce original and culturally resonant content across various formats such as videos, graphics, animations, and interactive experiences.
  • Collaborate with the Marketing Social Media team to manage a comprehensive content calendar, planning strategic distribution to enhance reach and engagement.
  • Lead a team of creatives, providing direction, feedback, and mentorship to foster an innovative and cooperative work environment.
  • Oversee social media initiatives from concept to execution, aligning with brand goals and KPIs, and adjusting strategies based on performance analytics.
  • Develop engagement strategies and maintain communication with the community, influencers, and partners to strengthen relationships and boost brand visibility.
  • Work with marketing, creative heads, and finance teams to oversee the social media budget, ensuring efficient resource allocation and optimal return on investment.
  • Stay abreast of the latest trends and technologies in social media, using these insights to keep our strategies ahead of the curve and competitively relevant.

Requirements

  • Proven leadership experience in social media or digital content creation, supported by a robust portfolio.
  • Strategic and entrepreneurial problem solver with a curiosity about blending creative ideas with data-driven insights.
  • Tech-savvy and articulate, staying current with emerging patterns in social media and effectively communicating across all levels of an organization.

Benefits

  • Market competitive and pay equity-focused compensation structure
  • 100% paid health insurance for employees with 90% coverage for dependents
  • Annual lifestyle wallet for personal wellness, learning and development, and more!
  • Lifetime maximum benefit for family forming and fertility benefits
  • Dedicated mental health support for employees and eligible dependents
  • Generous time away including company holidays, paid time off, sick time, parental leave, and more!
  • Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
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