Anywhere Real Estate - Pittsburgh, PA

posted about 2 months ago

Full-time - Senior
Pittsburgh, PA
10,001+ employees
Real Estate

About the position

As the Creative Director at The Studio, you will play a pivotal role in shaping the creative strategy for Anywhere Real Estate. Your primary responsibility will be to drive the development of a compelling creative vision that aligns with the company's marketing objectives. You will guide the creative process from concept to completion, ensuring that all creative outputs meet the highest standards of excellence. This role requires outstanding creative judgment across various mediums and channels, allowing you to achieve creative excellence in all projects undertaken by The Studio. In addition to leading the creative process, you will be responsible for developing marketing strategies that support the company's goals. You will push for innovation and seek opportunities for time savings, particularly through the use of AI technologies. Your leadership will extend to providing creative direction for large initiatives, projects, and new business opportunities, ensuring that the brand's identity is consistently represented across all marketing collateral. Collaboration will be key in this role, as you will work closely with senior design teams and project stakeholders to ensure seamless communication and execution of creative strategies. You will continuously evaluate and improve creative processes to enhance efficiency and output quality, while also staying up-to-date with industry trends and best practices. As a Creative Director, you will also oversee quality assurance for both digital and print materials, leading regular inspiration and education series for creatives within The Studio. Your ability to connect the creative approach to the business strategy will be essential in aligning marketing strategies with overall business goals, thereby elevating The Studio's reputation in the industry.

Responsibilities

  • Drive the development of a compelling creative vision.
  • Guide the creative process from concept to completion.
  • Translate marketing objectives into clear strategies.
  • Create marketing strategies for company goals.
  • Push for innovation and time savings opportunities (AI).
  • Provide creative leadership including copy and design direction for creative briefs and large initiatives.
  • Lead brand development and campaign concepts.
  • Collaborate with senior design team.
  • Continuously evaluate and improve creative processes to enhance efficiency and output quality.
  • Stay up-to-date with industry trends, technology, and best practices.
  • Ensure consistent brand usage across marketing collateral.
  • Maintain brand integrity and evolution.
  • Connect the creative approach to the business strategy.
  • Align marketing strategies with business goals.
  • Oversee digital and print materials.
  • Lead regular inspiration/education series for creatives.
  • Implement innovative creative strategies.

Requirements

  • 7-10 years in senior creative leadership roles with successful brand campaigns.
  • Extensive experience in digital design and proficient in Adobe Creative Suite and relevant design software.
  • Deep understanding of brand development, visual storytelling, and user experience.
  • Excellent team management and collaboration skills.
  • Exceptional communication and presentation abilities.
  • Strong problem-solving skills and attention to detail.
  • Experience in regulated industries is a plus.
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