Anywhere Real Estate - Rochester, NY
posted about 2 months ago
As the Creative Director at The Studio, you will play a pivotal role in shaping the creative strategy for Anywhere Real Estate. Your primary responsibility will be to drive the development of a compelling creative vision that aligns with the company's marketing objectives. You will guide the creative process from concept to completion, ensuring that all creative outputs meet the highest standards of excellence. This role requires outstanding creative judgment across various mediums and channels, allowing you to achieve creative excellence in all projects undertaken by The Studio. In addition to leading the creative direction, you will be responsible for developing marketing strategies that support the company's goals. You will push for innovation and explore time-saving opportunities, particularly through the use of AI technologies. Your leadership will extend to providing direction for copy and design, overseeing brand development, and leading campaign concepts. Collaboration with the senior design team will be essential, as you continuously evaluate and improve creative processes to enhance efficiency and output quality. Brand compliance is another critical aspect of your role. You will ensure consistent brand usage across all marketing collateral, maintaining brand integrity while allowing for its evolution. Strategic collaboration will be key, as you will connect the creative approach to the overall business strategy, aligning marketing strategies with business goals. Quality assurance will also fall under your purview, as you oversee both digital and print materials. You will lead regular inspiration and education series for creatives, implementing innovative creative strategies that elevate the work produced by The Studio. Your ability to communicate effectively and present ideas will be crucial in selling the rationale behind creative decisions and mentoring your team to do the same.