Anywhere Real Estate - Minneapolis, MN

posted about 2 months ago

Full-time - Senior
Minneapolis, MN
10,001+ employees
Real Estate

About the position

As the Creative Director at The Studio, you will play a pivotal role in shaping the creative strategy for Anywhere Real Estate. Your primary responsibility will be to drive the development of a compelling creative vision that aligns with the company's marketing objectives. You will guide the creative process from concept to completion, ensuring that all creative outputs meet the highest standards of excellence. This role requires outstanding creative judgment across various mediums and channels, allowing you to achieve creative excellence in all projects undertaken by The Studio. In addition to leading the creative direction, you will be responsible for developing marketing strategies that support the company's goals. You will push for innovation and seek opportunities for time savings, particularly through the use of AI technologies. Your leadership will extend to providing creative direction for large initiatives, projects, and new business opportunities, ensuring that the brand's integrity is maintained while evolving its visual identity. Collaboration will be key in this role, as you will work closely with senior design teams and project stakeholders to ensure that the creative approach is consistently aligned with business strategies. You will oversee the quality assurance of both digital and print materials, leading regular inspiration and education sessions for the creative team to foster a culture of continuous improvement and innovation. Your role will also involve staying up-to-date with industry trends, technology, and best practices to ensure that The Studio remains at the forefront of creative excellence. By connecting the creative approach to the business strategy, you will help elevate The Studio's reputation and contribute to the overall success of Anywhere Real Estate.

Responsibilities

  • Drive the development of a compelling creative vision.
  • Guide the creative process from concept to completion.
  • Translate marketing objectives into clear strategies.
  • Create marketing strategies that align with company goals.
  • Push for innovation and time savings opportunities, particularly through AI.
  • Provide creative leadership including copy and design direction for projects.
  • Lead brand development and campaign concepts.
  • Collaborate with senior design team members.
  • Continuously evaluate and improve creative processes for efficiency and quality.
  • Ensure consistent brand usage across all marketing collateral.
  • Maintain brand integrity and evolution.
  • Connect the creative approach to the business strategy.
  • Oversee the quality assurance of digital and print materials.
  • Lead regular inspiration and education series for creatives.
  • Implement innovative creative strategies.

Requirements

  • 7-10 years in senior creative leadership roles with successful brand campaigns.
  • Extensive experience in digital design and proficiency in Adobe Creative Suite and relevant design software.
  • Deep understanding of brand development, visual storytelling, and user experience.
  • Excellent team management and collaboration skills.
  • Exceptional communication and presentation abilities.
  • Strong problem-solving skills and attention to detail.
  • Experience in regulated industries is a plus.
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