Anywhere Real Estate - Portland, OR

posted about 2 months ago

Full-time - Senior
Portland, OR
10,001+ employees
Real Estate

About the position

As the Creative Director at The Studio, you will play a pivotal role in shaping the creative strategy for Anywhere Real Estate. Your primary responsibility will be to drive the development of a compelling creative vision that aligns with the company's marketing objectives. You will guide the creative process from concept to completion, ensuring that all creative outputs meet the highest standards of excellence. This role requires outstanding creative judgment across various mediums and channels, allowing you to achieve creative excellence in all projects undertaken by The Studio. In addition to leading the creative direction, you will be responsible for developing marketing strategies that support the company's goals. You will push for innovation and explore time-saving opportunities, particularly through the use of AI technologies. Your leadership will extend to providing direction for copy and design, overseeing brand development, and leading campaign concepts. Collaboration with the senior design team will be essential, as you continuously evaluate and improve creative processes to enhance efficiency and output quality. You will also ensure brand compliance by maintaining consistent brand usage across all marketing collateral, thereby preserving brand integrity and facilitating its evolution. Strategic collaboration will be a key aspect of your role, as you will connect the creative approach to the overall business strategy, aligning marketing strategies with business goals. Quality assurance will be part of your responsibilities, overseeing both digital and print materials, and leading regular inspiration and education series for creatives to foster a culture of continuous learning and innovation. The Studio is dedicated to providing innovative, high-quality creative solutions that exceed client expectations. As a visionary leader with a passion for storytelling and design, you will help shape the future of Anywhere Real Estate, transforming and elevating the real estate experience for all stakeholders involved.

Responsibilities

  • Drive the development of a compelling creative vision.
  • Guide the creative process from concept to completion.
  • Translate marketing objectives into clear strategies.
  • Create marketing strategies for company goals.
  • Push for innovation and time savings opportunities (AI).
  • Provide creative leadership including copy and design direction for creative briefs, large initiatives, or projects.
  • Lead brand development and campaign concepts.
  • Collaborate with the senior design team.
  • Continuously evaluate and improve the creative processes to enhance efficiency and output quality.
  • Stay up-to-date with industry trends, technology, and best practices.
  • Ensure consistent brand usage across marketing collateral.
  • Maintain brand integrity and evolution.
  • Connect the creative approach to the business strategy.
  • Align marketing strategies with business goals.
  • Oversee digital and print materials.
  • Lead regular inspiration/education series for creatives.
  • Implement innovative creative strategies.

Requirements

  • 7-10 years in senior creative leadership roles with successful brand campaigns.
  • Extensive experience in digital design and proficient in Adobe Creative Suite and relevant design software.
  • Deep understanding of brand development, visual storytelling, and user experience.
  • Excellent team management and collaboration skills.
  • Exceptional communication and presentation abilities.
  • Strong problem-solving skills and attention to detail.
  • Experience in regulated industries is a plus.
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