Icapital - New York, NY

posted 3 months ago

Full-time - Senior
New York, NY
Health and Personal Care Retailers

About the position

iCapital is seeking a talented and experienced Creative Director Vice President to support the Marketing Content and Design team. This role will focus on developing and executing long- and short-form content to educate and raise awareness of the iCapital platform and its financial products to a targeted audience. This individual will work in partnership with cross-functional teams, including Channel Marketing, Center of Excellence (COE), and Operations to bring insight-driven content to life using breakthrough, best-in-class assets. The ideal candidate possesses a deep knowledge of content creation, storytelling, and writing, with experience working across various channels and platforms in both motion and static media. The individual has mastered visual storytelling with high levels of craftsmanship, can elevate creative, inspire design, and have extensive video experience and digital expertise. Their portfolio illustrates bold, on-strategy creative work that meets measurable business goals and requirements. The candidate must be hands on and able to execute tasks themselves, as well as seamlessly articulate direction to others. They can ideate and present concepts that align with strategy and business objectives to leadership to generate excitement and alignment.

Responsibilities

  • Provide visionary leadership to the creative team, inspiring innovation and pushing creative boundaries to produce exceptional work that resonates with target audiences.
  • Direct the execution of creative concepts across multiple channels, including digital, social, experiential, print, and more.
  • Mentor a team of creative professionals and provide guidance, feedback, and support to foster their professional growth and development.
  • Provide editorial direction and leadership in crafting compelling narratives and messaging that align with the brand's voice and objectives.
  • Monitor and evaluate the performance of creative assets across various platforms.
  • Ensure all creative work adheres to brand guidelines and maintains a consistent voice and visual style across all touchpoints.
  • Stay abreast of industry trends, emerging technologies, and cultural shifts to drive innovative ideas and creative solutions.
  • Effectively articulate creative concepts and strategies to clients and internal stakeholders.

Requirements

  • 10-15+ years of experience leading and executing compelling content and creative strategies within an agency or in-house creative team.
  • Bachelor's degree in marketing, advertising, communications, or a related field.
  • Strong portfolio of on-strategy creative work that meets measurable business goals and requirements.
  • Strong leadership experience with the ability to inspire, motivate, and develop a team of creative professionals.
  • Excellent conceptual and strategic thinking abilities, with deep knowledge of branding, storytelling, and audience engagement.
  • Excellent communication skills, capable of articulating creative concepts and ideas effectively to clients and internal stakeholders.
  • Able to leverage analytics and data to drive creative decisions and improve campaign effectiveness.
  • Versatile and adaptable, able to work at both strategic and tactical levels, generate innovative ideas, and manage the execution of campaigns across multiple teams.
  • A curious learner who actively seeks new ideas, fresh approaches, and creative inspiration.
  • A passion for pop culture and a keen understanding of industry trends and audience preferences.

Benefits

  • Base salary range of $140,000 to $170,000.
  • Compensation package includes salary, equity for all full-time employees, and an annual performance bonus.
  • Comprehensive benefits package including employer matched retirement plan.
  • Generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling.
  • Parental leave.
  • Unlimited paid time off (PTO).
  • Flexibility to work remotely one day a week.
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