Creative Director

Nutanix - Albany, NY

Full-time - Senior

Remote - Albany, NY

Publishing Industries

About the position

The Creative Director at Nutanix is responsible for overseeing the visual brand and voice of the company, ensuring a consistent and impactful representation across various platforms. This role involves leading a team of creatives, collaborating with cross-functional teams, and managing external agencies to drive brand distinction and business impact. The position emphasizes storytelling, innovation, and the development of a strong visual identity that resonates with target audiences.

Responsibilities

• Drive a globally consistent flexible fit-for-purpose visual brand and content creation strategy.
• Align the Nutanix Visual Brand and Content Strategy across operating regions.
• Partner with Digital Marketing and Marketing Campaign teams to deliver an online marketing strategy that attracts, converts, and retains customers.
• Develop strong relationships within creative and across other cross-functional departments as a trusted creative partner.
• Execute the production of creative/editorial concepts for various visual communication mediums including print, video, events, online marketing, and social media.
• Develop and implement consistent marketing processes and systems globally to ensure global consistency.
• Manage external agencies and relationships with marketing services to achieve global outcomes efficiently and effectively.
• Manage a team of creatives, developing and growing their potential.
• Manage a budget and track expenses systematically.
• Maintain and grow the brand portal.
• Motivate employees globally around a shared visual brand vision.
• Shape a collaborative, innovative, transparent, and entrepreneurial culture with peers and key stakeholders.
• Stay updated on new creative and digital technologies and trends.

Requirements

• 10+ years of experience in brand, visual identity, creative services, or advertising.
• Strong creative portfolio demonstrating expertise in visual branding and identity.
• Experience working in B2B organizations.

Nice-to-haves

• Experience with digital marketing strategies and online customer engagement.
• Familiarity with managing creative teams and external agencies.
• Knowledge of current trends in creative and digital technologies.

Benefits

• Flexible working arrangements (hybrid or remote).
• Opportunities for professional development and growth.