The Creative Director at 72andSunny plays a pivotal role in shaping the creative vision and direction for major brands such as Samsung and Target. This position requires a deep understanding of brand strategy, consumer insights, and the ability to lead a team of creative professionals to deliver innovative and impactful campaigns. The Creative Director will be responsible for overseeing the entire creative process, from concept development to execution, ensuring that all work aligns with the brand's objectives and resonates with the target audience. With a strong emphasis on storytelling, the Creative Director will leverage their extensive experience in the industry to craft compelling narratives that engage consumers and elevate brand perception. In addition to leading creative projects, the Creative Director will collaborate closely with account management, strategy, and production teams to ensure seamless execution of campaigns. This role demands exceptional communication skills, as the Creative Director will present ideas and concepts to clients and stakeholders, articulating the rationale behind creative decisions. The ideal candidate will have a proven track record of successful campaigns for global brands, showcasing their ability to think strategically while also inspiring and motivating their team. The Creative Director will also be involved in mentoring and developing junior creatives, fostering a culture of creativity and collaboration within the agency. By staying abreast of industry trends and emerging technologies, the Creative Director will ensure that 72andSunny remains at the forefront of innovative advertising solutions. This position is not just about leading creative work; it’s about being a champion for diversity and inclusion in the industry, advocating for the representation of women and underrepresented groups in creative roles.