Creative Director

Cpi Security Systems - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

501-1,000 employees

Administrative and Support Services

About the position

CPI Security, a leader in the security and automation solutions industry, is seeking a Creative Director to join our dynamic team. This role is not just a job; it represents an opportunity for a fulfilling and purpose-driven career. The ideal candidate will have a proven track record in digital marketing and will be instrumental in delivering innovative solutions. This hands-on position is critical to our vision of building a world-class, in-house creative organization that develops engaging designs resonating with our core audiences. Together, we will leverage your expertise in brand identity, design, performance creative, and e-commerce to achieve our vision and beyond. As a Creative Director, you will drive a strategic mindset into creative ideation and fulfillment. You will collaborate closely with marketing, strategy, and business teams to understand objectives, target markets, and key messages. Your role will involve the development of iconic and memorable ideas while staying abreast of industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and performance marketing to drive continuous improvement and innovation. You will be responsible for building a world-class, in-house creative organization and developing talent within the team. Additionally, you will champion an omni-channel mindset in creative development, ensuring that ideas are adaptable and effective across various channels and platforms. You will oversee creative design and development, collaborating with digital, social media, and content teams to optimize creative assets for maximum impact and reach. Your leadership will drive the creation of campaigns, content, and initiatives that captivate, engage, and resonate with diverse global audiences. You will provide creative direction and mentorship to a team of creatives, fostering a culture of innovation, collaboration, and excellence. Furthermore, you will lead the creative vision and strategy for digital marketing campaigns, ensuring alignment with client objectives and brand guidelines. Your oversight will extend to the development and execution of UX/UI design concepts that enhance user engagement and drive conversions across digital platforms, ensuring a high level of design execution across a wide variety of B2B and B2C marketing assets.

Responsibilities

• Drive strategic mindset into creative ideation and fulfillment.
• Collaborate closely with marketing, strategy, and business teams to understand objectives, target markets, and key messages.
• Develop iconic and memorable ideas.
• Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and performance marketing to drive continuous improvement and innovation.
• Build a world-class, in-house creative organization and develop talent on the team.
• Champion an omni-channel mindset in creative development, ensuring ideas are adaptable and effective across various channels and platforms.
• Develop and implement brand campaigns aligning with business objectives and market positioning.
• Ensure consistency and excellence in creative output across all touchpoints and channels.
• Differentiate the brand through programs and brand identity.
• Champion design thinking across marketing to ensure efficiency and collaboration.

Requirements

• Bachelor's degree or higher in a related field preferred.
• 5+ years of relevant in-house/agency experience with marketing, brand, and interactive design.
• Expertise in UX/UI design principles, user-centered design methodologies, and e-commerce best practices.
• Strong conceptual thinking and creative problem-solving skills, with the ability to translate complex ideas into compelling visual solutions.
• Experience leading and mentoring a team of designers, fostering a culture of creativity, collaboration, and accountability.
• Ability to blend creativity with strategic thinking and translate business objectives into compelling solutions.
• Strong leadership skills with a demonstrated ability to build, motivate, and lead high-performing creative teams.
• Very strong written and verbal communication skills and the ability to think analytically.
• A sound understanding of digital marketing practices, tactics, and strategies.
• Passion for innovation, staying ahead of best practices in creative marketing, emerging technologies, and industry trends.
• Proven track record of developing successful digital marketing campaigns that drive results.
• Expert level skill in the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience with Figma and Microsoft PowerPoint is preferred.
• Excellent communication and collaboration skills, with the ability to effectively present creative concepts to leadership.

Nice-to-haves

• Experience with Figma and Microsoft PowerPoint.

Benefits

• Aggressive pay and the opportunity to work for an iconic brand.
• Great medical, dental, vision, short- & long-term disability and life insurance options.
• Company paid holidays, floating holiday, and paid time off (PTO).
• 401(k) plan with competitive company match.
• Eligible for free monitored security system after 90 days.
• Education assistance - we encourage and support our employees who want to improve their skills and further their education.
• Engaging and fun company culture that's made up of a diverse group of people.
• Volunteer and community engagement opportunities.
• On-site cafe, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with dedicated Fitness staff.