Creative Director

The Potter's House - Dallas, TX

Full-time - Senior

Dallas, TX

Educational Services

About the position

The Creative Director is responsible for leading a team of skilled creatives and managing the creative development process across various projects. This role involves collaboration with internal ministries, departments, and external partners to produce high-quality marketing materials. The Creative Director will oversee the creative team, ensuring that all projects align with marketing goals and are completed on time and within budget.

Responsibilities

• Lead the creative team and report directly to the Executive Director of Digital Marketing.
• Review the work of the creative teams for all web, print, and digital marketing collateral.
• Manage content strategy for both small and large projects, integrating brand design, copy, art, and digital technology.
• Collaborate with marketing and sales departments to develop marketing plans and analyze results.
• Develop internal marketing campaigns that translate objectives into clear creative strategies.
• Analyze brand tracking, market trends, consumer needs, and competitor landscape.
• Meet budget requirements by forecasting and managing expenses.
• Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers.
• Ensure all projects are completed from concept and design to production.
• Prioritize work and resources based on short- and long-term needs, developing schedules collaboratively.
• Conduct brainstorming sessions to develop innovative initiatives.
• Review and approve art and copy developed by the team, ensuring alignment with marketing goals.
• Produce innovative work that translates complex ideas into compelling materials and experiences.
• Oversee the presentation of final concepts and obtain approvals for deliverables.

Requirements

• Bachelor's degree (or equivalent) in marketing or business.
• At least 10 years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.
• 5+ years of related experience as a Creative Director or similar senior-level position.
• Experience in project management with a focus on creative direction.
• Experience as a copywriter, graphic designer, or production artist.

Nice-to-haves

• Experience in creating marketing/advertising campaigns from vision to production.
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
• Proven ability to develop successful concepts.
• Proficiency in leading a team of diverse, talented creatives.
• Strong creative vision with a focus on business objectives.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement