Creative Director

Unclassified - Madison, WI

Full-time - Manager

Madison, WI

About the position

The Wisconsin Athletics Creative Director is responsible for overseeing the creative output of the department, ensuring a consistent brand identity across all sports and consumer touchpoints. This role involves strategic development, staff supervision, and budget management to align with institutional communications and marketing goals.

Responsibilities

• Develops unit strategy, identity, and design standards.
• Supervises staff and provides subject matter expertise consultation to stakeholders.
• Develops and maintains the unit budget to ensure institutional communications and marketing goals are achieved.
• Implements and maintains work unit identity, design standards, policies, and procedures.
• Develops and monitors creative communication plans and dissemination protocols, workflows, and progress measurements.
• Directs all design work for the unit including research and art direction for in-house and/or freelance creative professionals.
• Oversees brand strategy, ensuring consistent brand identity in all materials produced by the unit.
• Creates, designs, and produces artwork per client specifications through various mediums.
• Serves as a subject matter expert and liaison between external and internal stakeholders regarding creative design strategies.
• Exercises supervisory authority over at least 2.0 full-time equivalent (FTE) employees.
• Develops and maintains unit budget(s) and financial records.

Requirements

• Proven experience in creative direction and brand management.
• Strong leadership and supervisory skills.
• Expertise in design standards and creative communication strategies.
• Ability to manage budgets and financial records effectively.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Experience in sports marketing or athletics branding.
• Familiarity with digital design tools and software.
• Knowledge of current trends in branding and design.

Benefits

• Equal Opportunity and Affirmative Action Employer.
• Commitment to diversity and inclusion in the workplace.