Creative Director

Benco Dental - Pittsburgh, PA

Full-time - Senior

Pittsburgh, PA

1,001-5,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Creative Director at Benco Dental is a strategic leadership role responsible for driving the company's brand identity and marketing initiatives. This position requires a talented individual with a diverse portfolio and experience in leading creative teams. The Creative Director will oversee the development of multi-channel marketing strategies, ensuring alignment with brand goals and enhancing brand awareness. The role emphasizes collaboration with various departments to deliver impactful content that resonates with target audiences and differentiates Benco from its competitors.

Responsibilities

• Serve as the brand ambassador, both internally and externally.
• Help define actionable customer insights and establish clear objectives for brand positioning and communication.
• Uphold and evangelize brand strategy to drive effective development of creative content and brand promotion across all channels and markets.
• Partner with marketing, sales, and demand generation leaders to align and supervise the Creative Studio to deliver seamless content.
• Monitor and evaluate brand performance and key metrics to improve brand performance across all marketing channels.
• Oversee the implementation of a consistent approach to the new Benco brand identity across all marketing materials.
• Lead the team in maintaining consistent creative quality and managing brand standards.
• Hire, manage, and lead the evolution of the Creative Studio team.
• Guide the team in evaluating and improving its quality and capabilities across various media.
• Develop and cultivate strong, cost-effective external agency and freelance relationships.

Requirements

• Bachelor's degree in marketing, Communication, Graphic Design or closely related field, or significant relevant experience.
• Strong and diverse portfolio displaying design and branding experience across many channels.
• 5+ years of experience in a senior creative leadership role.
• 7+ years of brand strategy or brand management experience.
• 10+ years as an art director, designer or copywriter with agency and/or in-house experience.
• Proficient with Adobe Creative Suite and Microsoft Office applications.
• Meticulous with solid organizational skills.
• Ability to incorporate feedback and take/give directions well.
• Can work both independently and in a collaborative team environment.

Nice-to-haves

• Experience with automation and AI in marketing processes.
• Familiarity with vendor/agency management.

Benefits

• Profit sharing
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401k Package
• Associate Discounts
• Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture