Creative Director

$84,087 - $113,465/Yr

United States Department of Transportation - New York, NY

Full-time - Senior

New York, NY

Administration of Economic Programs

About the position

The New York City Department of Transportation is seeking a Creative Director to lead the agency's external communications, particularly focusing on social media. This role involves developing and executing creative strategies that align with the agency's goals, overseeing the social media team, and ensuring effective communication across various platforms. The ideal candidate will be a strategic thinker with a strong storytelling ability and a sense of humor, responsible for enhancing the agency's public engagement through innovative content.

Responsibilities

• Establish and lead the implementation of the creative vision for the agency's external communications.
• Develop creative messaging and strategies to advance agency goals across communications channels, including social media, marketing, and multimedia platforms.
• Develop and help execute the agency's strategy and content development for social media.
• Create compelling copy, reels, and other work products for social media and marketing materials.
• Provide strategic guidance on synergizing messaging across communications channels.
• Supervise the NYC DOT social media team.
• Serve as the liaison to the Mayor's Office on social media matters.
• Collaborate with colleagues to implement creative strategies.
• Ensure outstanding customer service to constituents via social media.
• Oversee tracking and reporting of social media analytics to senior leadership.
• Manage accessibility for all social media accounts.

Requirements

• A baccalaureate degree from an accredited college.
• Two years of satisfactory, full-time experience related to the position.
• Proven track record in developing and executing creative strategies on social media, advertising, or marketing.
• Demonstrated knowledge of creatively using communications platforms to build engagement.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice-to-haves

• 5+ years of experience in creative strategy, social media, advertising, or marketing.
• Outstanding creativity and sense of humor.

Benefits

• Public Service Loan Forgiveness eligibility.
• New York City residency requirement options.