Creative Director

$175,000 - $200,000/Yr

Caraway - New York City, NY

Full-time - Senior

New York City, NY

Nonmetallic Mineral Product Manufacturing

About the position

The Creative Director at Caraway will play a pivotal role in shaping and bringing to life our brand creative to be utilized across all key channels and touchpoints. This role requires a combination of artistic talent, strategic thinking, and strong leadership skills to inspire and guide a team of creative professionals. Reporting to the VP, Brand & Creative, you will be an experienced creative leader responsible for upholding & elevating Caraway's visual & verbal identities. The Creative Director will lead the conceptualization and ultimate development of key pieces of creative that will power marketing campaigns & product launches. This role will inspire, generate, and develop ideas that are strategically-informed and deeply integrated between all brand touchpoints, including creative content production (photos/stills, motion/video, CGI, etc.), print (packaging, mailers, OOH), digital (paid & organic social media, email marketing), and experiential (retail displays, in-store signage, events). As our Creative Director, you will manage a team of 5 direct reports and 3 indirect reports.

Responsibilities

• Develop & Execute Creative Strategies: Develop, implement, and maintain a cohesive creative vision and strategy that reflects Caraway's brand identity and resonates with core target audiences.
• Creative Content Development: Provide clear and constructive feedback to Creative team members to guide the development and refinement of visual and verbal content, ensuring it meets quality standards and aligns with project objectives & brand guidelines.
• Campaign Conceptualization: In collaboration with Marketing, Growth, Product, & Retail teams, develop and execute impactful seasonal brand marketing campaigns and product launches across all core marketing channels.
• Design Systems & Guidelines: Deep understanding and appreciation for design system-based thinking that can help build documentation & guidelines for Growth & Marketing teams to autonomously develop on-brand creative.
• Creative Operations: With the support of a Creative Operations Manager, oversee the planning, execution, and delivery of creative projects, ensuring they are completed on time, within budget, and to the highest standards of quality.
• Team Leadership & Development: Lead and coach a team of designers & creative professionals, fostering a collaborative and inclusive work environment that encourages creativity, innovation and professional growth.

Requirements

• 10+ years of creative/art direction, design, content production, or related creative experience.
• 5+ years of experience managing marketing teams
• Experience within the consumer goods industry or a consumer-facing brand required
• Strong leadership skills; ability to inspire and motivate cross-functional teams.
• Strong emotional intelligence and ability to lead through influence across diverse teams.
• Passion for brand storytelling and creativity with creative that resonates with target audiences.
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once
• Deep understanding of consumer behavior and market trends in home, lifestyle, and non-toxic products.
• Resourceful, proactive, and able to thrive in a fast-paced, dynamic environment.
• Interest in home goods, design, and sustainability, aligning with Caraway's brand mission.
• Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) & like minded design programs (Figma, Miro). Comfortable developing and presenting to large groups, including executive management, either in person or over Google Meet.
• Excellent written and verbal communication skills to effectively build consensus across teams.
• Bachelor's Degree in Design, Communications, or related field highly desired.

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts