Creative Director

$122,300 - $242,700/Yr

PepsiCo - Harrison, NY

Full-time - Senior

Harrison, NY

Beverage and Tobacco Product Manufacturing

About the position

The Creative Director at PepsiCo will lead the creative development for a diverse portfolio of iconic food brands, driving insight-driven campaigns and fostering a collaborative environment within the in-house agency team, D3. This role requires a strategic thinker with a strong creative background, capable of managing teams and projects while ensuring adherence to brand standards and best practices across various media platforms.

Responsibilities

• Lead 360-degree campaigns integrating media analytics and creative best practices for brands.
• Manage a team of creatives and freelancers in the development and execution of content for brands.
• Partner with outside agencies and technology platform partners for execution and learnings.
• Supervise multiple projects and teams, both internal and external.
• Ensure appropriate resources are dedicated to individual projects.
• Meet brand objectives and ensure creative output adheres to best practices.
• Lead brainstorm sessions and evaluate creative team performance.
• Develop detailed timelines for project execution.
• Present work to internal agency team partners, brand team, and stakeholders for approvals.
• Research and understand client needs and target audiences through various methods.

Requirements

• 10+ years' experience in a creative agency or in-house agency.
• Proficiency in Photoshop, Illustrator, and InDesign CS5 or above.
• Knowledge of PowerPoint and Keynote.
• Creative experience with broad brand marketing capabilities in CPG and other categories.
• Experience in marketing, brand development, innovation, shopper marketing, and/or consumer insights.
• Strong consumer empathy and customer-centricity.
• Proven collaboration abilities with internal account and brand teams.
• Strategic thinking and creative leadership skills.
• Deep understanding of marketing strategy and ability to develop marketing tactics.
• Ability to tell a story and present key messages visually and compellingly.
• People management experience leading and inspiring creative teams.
• Entrepreneurial mindset with a willingness to creatively stretch budgets.

Nice-to-haves

• Design skills and capabilities.
• BFA/BA/BS/MS Degree in Advertising, Communications, Visual Communications, or Graphic Design.

Benefits

• Comprehensive benefits package including Medical, Dental, Vision, Disability, and more.
• Paid time off including parental leave, vacation, sick, and bereavement.
• Bonus based on performance and eligibility; target payout is 25% of annual salary.
• Long term incentive equity may be awarded based on eligibility and performance.