Creative Director

$120,000 - $140,000/Yr

Confidential - Fort Worth, TX

Full-time - Senior

Fort Worth, TX

About the position

The Creative Director will lead and manage all creative efforts to ensure a cohesive and compelling brand experience across all touchpoints, particularly within the hospitality or restaurant industry. This strategic role requires a strong background in branding, design, and marketing, with a focus on innovation and detail to drive success.

Responsibilities

• Oversee the ideation, creation and execution of marketing campaigns, including seasonal promotions, LTO menus, product launches, and special events.
• Collaborate with the marketing and operations teams to develop creative strategies that align with business goals.
• Direct the production of high-quality visual and written content for digital and print media and manage all assets.
• Supervise the design and development of menus, campaign assets (including ads, POP materials, banners, etc.), social media and email content, packaging, and other brand deliverables.
• Ensure brand consistency in marketing materials, menus, signage, digital platforms and media assets.
• Execute the brand's visual identity and voice across all channels, ensuring all content is engaging, on-brand, and optimized for various platforms.
• Assist with or direct food photography and video content production, ensuring high-quality visual storytelling.
• Work closely with external vendors and agencies to ensure quality and consistency.
• Stay up to date with industry trends, competitor activities, and customer preferences and conduct market research when necessary to identify opportunities for brand growth and differentiation.
• Foster a collaborative and innovative work environment.

Requirements

• Bachelor's or Master's degree in Graphic Design, Marketing, Communications, or a related field.
• 10+ years of experience in a creative leadership role, preferably within the hospitality or restaurant industry.
• Strong portfolio showcasing a range of creative projects and campaigns, particularly for restaurants and/or retail entities.
• Proven experience in brand development and management.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in design software such as Adobe Creative Suite.
• Ability to think strategically and execute creatively.
• Strong project management skills and attention to detail.