Creative Director

$75,000 - $95,000/Yr

Uncle Funky's Daughter - Houston, TX

Full-time - Mid Level

Houston, TX

About the position

The Creative Director at Uncle Funky's Daughter will lead the creative development and execution of advertising campaigns, ensuring alignment with brand strategy and guidelines. This role involves managing graphics design requests, overseeing vendor relationships, and creating digital assets for various platforms. The Creative Director will also be responsible for photography and videography, maintaining brand consistency across all media, and measuring the effectiveness of campaigns.

Responsibilities

• Ensure our brand strategy is executed according to plan
• Create compelling advertising campaigns that engage our target audience across social media platforms
• Illustrate concept by designing creative layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concept
• Ensure creative is in line with UFD brand guidelines and retailer requirements
• Complete projects by coordinating with outside agencies, art services, printers, etc. when needed
• Measure the effectiveness of advertisements and make recommendations accordingly
• Maintain technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies
• Create digital assets for advertisements and campaigns in various formats, including Ad Roll, Facebook, Instagram, Instagram Stories, MailChimp, UFD Website Banner
• Create quarterly templates used on social media platforms
• Create business presentations when needed in support of brand growth strategies
• Design/update product sell sheets
• Update/redesign product brochures, product guides and other marketing collateral to proactively ensure marketing materials are updated as needed to reflect pricing changes, new product introductions, etc.
• Support brand label updates when needed in line with brand guidelines
• Edit media content to meet mechanical guidelines outlined by advertising partners
• Complete graphics design requests in a timely fashion to ensure final deliverables are completed by the committed dates
• Obtain approval of concept by submitting design layout for approval
• Prepare final design layout by marking and pasting up finished copy and art (if needed)
• Create a continual supply of lifestyle and thematic product shots in line with our brand strategy
• Edit videos received from brand influencers for UFD ads, IG TV, etc.
• Create new, compelling videography to drive increased engagement on social media platforms
• Maintain brand guidelines for retailers
• Define and maintain creative guidelines for influencers to ensure content aligns to UFD requirements
• Manage vendor relationships for printing quotes. Ensures deadlines are met.
• Manage graphics design request process and updates where needed
• Manage the request pipeline and escalate issues where needed if timelines are at risk
• Create Chat Box MailChimp campaign and submit to Social Media Director for review (b-weekly)
• Create and send MailChimp campaigns for promotions, events, etc. on an as-needed basis

Requirements

• Proficient at Adobe Creative Suite: Photoshop, Illustrator, InDesign
• Excellent communication skills
• Proficient at Video Editing a plus
• Knowledgeable of social media platforms and algorithms
• Knowledgeable of social media influencers in the natural hair and beauty space
• Adobe Illustrator: 3 years (Required)
• Ability to commute to Houston, TX 77043 (Required)
• Ability to relocate to Houston, TX 77043 before starting work (Required)

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance