Creative Director

TEGNA - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Professional, Scientific, and Technical Services

About the position

11Alive/WXIA-TV, a TEGNA company, is seeking a Creative Director who is passionate about enhancing the quality of local media marketing. The ideal candidate will thrive on creating impactful ideas that align with strategic brand goals and generate audience engagement. This role is pivotal in building a winning brand that resonates with the community. The Creative Director will lead a team of marketing and commercial producers, guiding them in the development of multi-platform campaigns that span broadcast, digital, social media, out-of-home, and connected TV. This position is not just about overseeing projects; it’s about fostering a creative environment where innovative ideas can flourish and where mentorship plays a key role in the team's success. In this role, you will be responsible for developing creative strategies informed by audience research and insights, ensuring that campaigns cut through the clutter and effectively drive awareness. You will oversee all aspects of creative planning, from project briefs and scripts to storyboards, production shoots, editing, and graphics. Your ability to produce and write compelling concepts and scripts will be essential, and skills in video editing and graphics/animation will be advantageous. Collaboration with the director of marketing on station and community events will also be a key part of your responsibilities, ensuring that all creative efforts align with broader marketing initiatives.

Responsibilities

• Lead, mentor, and train a team of marketing and commercial producers to develop multi-platform campaigns for broadcast, digital, social, out-of-home, and connected TV.
• Develop creative strategies using audience research and insights to drive awareness and grow audience and revenue shares.
• Oversee all aspects of creative planning, development, and execution including project briefs, scripts, storyboards, production shoots, editing, and graphics.
• Foster a positive environment that encourages brainstorming and the generation of great ideas.
• Produce and write concepts and scripts, with video editing and graphics/animation skills being a plus.
• Collaborate with the director of marketing on station and community events.

Requirements

• Minimum 5 years experience in local media, corporate marketing, or at a creative agency.
• Strong portfolio demonstrating creative skills and work experience in a similar role.
• Skilled marketing storyteller who uses copy, video, sound, and graphics to convey a clear, compelling, and consistent message.
• Creative problem-solver who can think on your feet and adapt to last-minute changes.
• Demonstrate an openness to receiving and applying constructive feedback to improve creative and leadership skills.
• Strong interpersonal skills to build relationships, communicate, and influence across all levels of the organization.
• Self-starter who can deliver high-level results in a fast-paced, deadline-driven environment.
• Comfortable working in the office and putting in non-traditional hours as needed.

Benefits

• Comprehensive medical plan options through Blue Cross Blue Shield of Texas for full and part-time employees.
• Access to dental and eye care coverage.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance coverage.
• 401(k) program with a 100% match on contributions up to the first 4% of pay, fully vested from day one.
• Nine free virtual doctor's appointments with a physician through Teladoc.
• 12 free annual therapy sessions with a licensed clinician through Spring Health.
• Generous Paid Time Off (PTO) benefit and nine paid holidays per year.