Creative Director

Benco Dental Supply Company - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

1,001-5,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Creative Director at Benco Dental is a strategic and conceptual leader responsible for driving the brand's identity and marketing initiatives. This role involves overseeing a team of multimedia designers and writers to develop multi-channel marketing strategies that resonate with target audiences. The Creative Director will serve as a brand ambassador, ensuring that all creative content aligns with the company's goals and enhances brand awareness. This position is ideal for someone who thrives in a fast-paced, sales-driven environment and is passionate about creative challenges.

Responsibilities

• Serve as the brand ambassador, defining actionable customer insights and establishing clear objectives for brand positioning and communication.
• Align and supervise the Creative Studio to deliver seamless, on-time, and on-budget content that resonates with target audiences.
• Monitor and evaluate brand performance and key metrics to improve brand performance across all marketing channels.
• Oversee the implementation of a consistent approach to the new Benco brand identity across all marketing materials and platforms.
• Hire, manage, and lead the evolution of the Creative Studio team, guiding them in improving quality and capabilities across various media.
• Develop and cultivate strong relationships with external agencies and freelancers to achieve marketing objectives.

Requirements

• Bachelor's degree in marketing, Communication, Graphic Design or closely related field, or significant relevant experience.
• Strong and diverse portfolio displaying design and branding experience across many channels.
• 5+ years of experience in a senior creative leadership role.
• 7+ years of brand strategy or brand management experience.
• 10+ years as an art director, designer or copywriter with agency and/or in-house experience.
• Proficient with Adobe Creative Suite and Microsoft Office applications.
• Meticulous with solid organizational skills.

Nice-to-haves

• Experience with automation and AI in marketing processes.
• Familiarity with vendor/agency management.

Benefits

• Excellent Compensation Packages
• Medical, Dental and Vision Benefits Effective on Day 1
• 401k Package
• Paid Time Off Program
• Profit Sharing
• Flexible/At Home Working Options
• Associate Discounts
• Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture Toward all Associates
• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion