Keurig Dr Pepper - Frisco, TX
posted 4 months ago
As the Creative Director at Liquid Sunshine, the in-house creative marketing agency for Keurig Dr. Pepper (KDP), you will play a pivotal role in shaping the creative vision and direction for KDP's extensive portfolio of 125 leading beverage brands. Your primary responsibility will be to create culture-driving, business-building campaigns that resonate with consumers across various platforms, including mass broadcast film, web video, targeted social media, influencer campaigns, and retail sponsorship programs. You will lead and inspire a talented team of creatives, guiding them in their work while fostering an environment that prioritizes trust, well-being, and innovation. In this role, you will partner closely with strategy teams on both small and large projects, leveraging your expertise in brand design, copy, art, and digital technology to bring ideas to life. You will oversee the entire creative process, from concept to execution, collaborating with producers, project managers, and other internal and external partners to ensure that all deliverables meet marketing goals and challenges effectively. Your ability to conduct brainstorming sessions and maintain strategic thinking will be crucial in developing innovative and actionable initiatives that are fiscally responsible. As a Creative Director, you will also be responsible for reviewing and approving art and copy developed by your team, ensuring that the final concepts are presented effectively and obtain necessary approvals. You will proactively identify opportunities to incorporate the latest trends in pop culture and creativity into your work, driving high performance results by fostering a culture of trust and accountability within your team. Your leadership will be instrumental in establishing a safe environment where team members feel motivated, heard, and aligned with clear expectations, ultimately contributing to the overall success of KDP's iconic brands.