Creative Director

$100,000 - $145,000/Yr

Turning Point Brands - Santa Monica, CA

Full-time - Senior

Santa Monica, CA

Management of Companies and Enterprises

About the position

The Creative Director will lead the creative team at Turning Point Brands, Inc. in developing and executing innovative marketing campaigns and branding initiatives across all company brands. This role requires a visionary leader with a strong design background and an understanding of consumer behavior to create compelling visual content that aligns with brand strategies. The Creative Director will collaborate with various departments to ensure brand consistency and market relevance.

Responsibilities

• Develop and implement the overall creative strategy aligned with the company's business objectives.
• Lead, mentor, and inspire a team of designers and other creative professionals.
• Stay updated on industry trends, competitive landscape, and emerging technologies.
• Oversee the creation and evolution of brand guidelines to ensure consistency across all touchpoints.
• Drive the development of integrated marketing campaigns from concept to execution.
• Collaborate with product development, marketing, and sales teams to align creative efforts with product launches.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
• Allocate resources effectively, balancing workloads and priorities to meet deadlines and budget constraints.
• Coordinate with external agencies and vendors as needed.
• Oversee and support the production of digital, print, and multimedia content.
• Conduct regular reviews and critiques of creative work to maintain a high level of excellence.
• Monitor and analyze the performance of creative campaigns and initiatives.
• Present creative concepts and campaign results to senior management and stakeholders.

Requirements

• Bachelor's degree in Graphic Design, Marketing, Fine Arts or related field.
• Minimum 7-10 years of experience in a creative leadership role, preferably within the CPG industry.
• Proven track record of successful brand development and creative campaign execution.
• Strong portfolio showcasing a diverse range of creative projects.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute creatively under tight deadlines.
• Proficiency in design software such as Adobe Creative Suite.
• Experience with digital marketing, including social media, email campaigns, and website design.
• Strong understanding of consumer behavior and market trends.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid holidays
• Paid time off
• Tuition Assistance
• DailyPay
• WFH Fridays