Creative Director

$140,000 - $180,000/Yr

Topview Sightseeing - New York, NY

Full-time - Senior

Onsite - New York, NY

Administrative and Support Services

About the position

The Creative Director at TopView Sightseeing is a pivotal role responsible for driving innovative solutions and overseeing the creative process from concept to completion. This position requires a creative visionary who can strategize and implement high-impact campaigns that resonate with target audiences, ensuring alignment with the company's vision and goals. The role demands exceptional design and strategic leadership, with a focus on building and inspiring a creative team to develop cutting-edge campaigns that enhance brand value and revenue.

Responsibilities

• Own all creative initiatives and projects across all brands and products.
• Ensure all set success targets are met timely.
• Build, lead, and inspire a creative team (digital & print designs, motion graphics) to develop cutting-edge campaigns that effectively communicate our brands' messages and values which result in increase of brand value and revenue.
• Strategize and oversee the execution of all creative projects, including brand designs, marketing and sales material development, experiential interior designs, and more.
• Translate business and marketing objectives into clear creative strategies, and turn creative outputs into revenue.
• Oversee the creative budget, meticulously managing resources to ensure highest quality results while maintaining cost effectiveness.
• Manage the creative process from concept to completion, including initial ideation, project development, and final execution.
• Collaborate closely with Marketing, Product, Sales, and Operations teams to ensure a cohesive brand identity and message across all channels.
• Stay ahead of industry trends and incorporate innovative ideas and technologies into creative strategies.
• Establish metrics to measure deliverables' effectiveness, continuously monitor and analyze deliverables' performance, make optimizations and clearly define success of creative projects.
• Prioritize creative initiatives and projects based on company goals and objectives.

Requirements

• At least 15 years of experience in the creative industry with at least 5 years as a creative director (in house experience highly preferred).
• Proven track record of driving business success, with a robust portfolio showcasing successful campaigns.
• Excellent cross-functional communication and collaboration skills.
• Strong business acumen and revenue orientation.
• Ability to utilize data to inform creative strategies and decisions.
• Self-starter who is comfortable working in a fast-paced entrepreneurial environment.
• Highly organized and detailed-oriented, with superior quality standards.
• Strong project management skills.
• Must be able to work out of our NYC office full-time - not a hybrid or remote role.
• This position requires 45+ hours a week.

Benefits

• Commuter assistance
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance