Creative Lead, Performance Marketing

$135,000 - $165,000/Yr

Dow Jones - New York, NY

Full-time - Senior

New York, NY

Chemical Manufacturing

About the position

The Creative Lead, Performance Marketing at Dow Jones is responsible for spearheading high-impact creative development across various media channels for B2C brands, including The Wall Street Journal. This role involves leading a small team, driving performance-oriented campaigns, and collaborating with stakeholders to enhance brand engagement and subscription growth. The position requires a strategic vision for creative marketing, ensuring alignment with brand standards and business objectives.

Responsibilities

• Lead Lower Funnel Creative Strategy by spearheading the internal performance marketing creative function.
• Create quarterly roadmaps for performance marketing creative strategy for all B2C brands.
• Write creative briefs and liaise with performance marketing and creative partners.
• Develop efficient processes and implement new technologies for high-performing campaigns.
• Present creative strategies and campaign performance reviews to leadership.
• Identify opportunities for optimization and meaningful use of AI tools.
• Develop performance-focused creative strategies aligned with product value propositions.
• Ensure consistency in messaging and branding across all media channels.
• Act as a guardian of Dow Jones B2C brands, ensuring alignment with brand strategy.
• Hire, manage, and mentor project management and design professionals.

Requirements

• 10+ years of creative strategy experience, including 5 years leading performance marketing.
• 3+ years of experience managing teams of direct reports.
• Proven track record of delivering high-impact creative campaigns with measurable ROI.
• Deep understanding of the marketing funnel and audience segmentation.
• Experience developing integrated roadmaps that align creative strategy with audience.
• Experience implementing new technologies in media channels.
• Creative vision for optimizing concepts while maintaining brand integrity.
• Experience writing creative briefs and adapting marketing copy.
• Expertise in developing processes for effective creative production.
• Experience presenting strategic concepts to senior leadership.

Nice-to-haves

• Experience in news or media environments.
• Familiarity with evolving platform requirements in performance media.

Benefits

• Commuter assistance
• Health insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement