Creative Marketing Manager, 1:1 Campaigns

$85,500 - $128,300/Yr

Cox Communications - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

1-10 employees

Broadcasting and Content Providers

About the position

The Creative Marketing Manager for 1:1 Campaigns at Cox Communications is responsible for developing and executing creative strategies and communications that enhance customer experience and drive business value. This role involves collaboration across various departments to implement customer-centric marketing campaigns that improve customer acquisition, engagement, and retention while aligning with the company's brand promise.

Responsibilities

• Develop creative campaigns aligned with strategic objectives to drive customer acquisition and engagement.
• Execute marketing campaigns across various channels including email, direct mail, TV, print, online video, and social media.
• Communicate creative strategy and project plans to stakeholders and report on campaign performance.
• Develop a personalized customer lifecycle experience tailored to individual user journeys.
• Guide the transition from traditional marketing approaches to modern methods focusing on hyper-targeting and personalization.
• Direct external advertising agencies and vendors in strategy and execution of campaigns.
• Drive efficiency in communication programs in partnership with strategy and media teams.
• Manage budgets and resources effectively.

Requirements

• Minimum BA/BS degree in Marketing, Business, or related field with 6 years of experience; or 10 years of equivalent experience without a degree.
• Strong knowledge of Microsoft Word, Excel, PowerPoint, and Teams.
• Excellent oral and written communication skills to influence others.
• Demonstrated ability to work effectively in cross-functional teams within a matrix organization.
• Strong interpersonal, leadership, presentation, and collaborative skills.
• Ability to manage time independently and prioritize competing tasks.
• Proven critical thinking, analytical, and creative problem-solving skills.

Nice-to-haves

• Master's degree with 4 years of experience in a related discipline.
• Experience in the telecommunications industry.
• Agency experience.

Benefits

• Paid jury duty
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Military leave
• Paid time off
• Parental leave
• Vision insurance
• Volunteer time off
• Bereavement leave