Creative Marketing Manager, 1:1 Campaigns

$85,500 - $128,300/Yr

Cox Communications - Chesapeake, VA

Full-time - Mid Level

Chesapeake, VA

10,001+ employees

Broadcasting and Content Providers

About the position

The Creative Marketing Manager for 1:1 Campaigns at Cox Communications is responsible for developing and executing creative strategies and communications that enhance customer experience and drive business value. This role involves collaboration across various departments to implement customer-centric marketing campaigns that improve customer acquisition, engagement, and retention while aligning with the company's brand promise.

Responsibilities

• Develop creative campaigns aligned with strategic objectives to drive customer acquisition and engagement.
• Execute marketing campaigns across various channels including email, direct mail, TV, print, online video, and social media.
• Communicate creative strategies and project plans to stakeholders and report on campaign performance.
• Develop personalized customer lifecycle experiences tailored to individual user journeys.
• Guide the transition from traditional marketing approaches to modern methods focusing on hyper-targeting and personalization.
• Direct external advertising agencies and vendors in strategy and execution of campaigns.
• Manage budgets and resources efficiently and accurately.
• Perform other duties as assigned.

Requirements

• Minimum BA/BS degree in Marketing, Business, or related discipline with 6 years of experience in a related field; or 10 years of equivalent experience in lieu of a degree.
• Strong knowledge of Microsoft Word, Excel, PowerPoint, and Teams.
• Excellent oral and written communication skills to influence others.
• Demonstrated ability to work effectively in cross-functional groups and achieve results in a matrix organization.
• Strong interpersonal, leadership, presentation, and collaborative skills.
• Ability to manage time independently and juggle competing priorities.
• Proven critical thinking, analytical, and creative problem-solving skills.

Nice-to-haves

• MS degree with 4 years of experience in a related discipline preferred.
• Experience in the telecommunications industry.
• Agency experience.

Benefits

• Paid jury duty
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Military leave
• Paid time off
• Parental leave
• Vision insurance
• Volunteer time off
• Bereavement leave