Creative Program Manager, Design Ops, AWS Brand

$119,300 - $197,200/Yr

Amazon - Portland, OR

Full-time - Mid Level

Portland, OR

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The AWS Global Brand team is seeking a Creative Program Manager to enhance creative development through effective management of agency relationships. This role is pivotal in driving the adoption of a new brand system launched in July 2024, aimed at creating a unified customer experience. The Sr Creative Program Manager will oversee brand programs that support AWS Marketing's Creative Vendor Program, ensuring alignment with brand strategies and fostering collaboration across various teams.

Responsibilities

• Work collaboratively with Procurement and Finance to ensure effectiveness of the Creative Vendor program.
• Establish and implement processes that allow marketers to identify the right agency partner.
• Manage external agency relationships and implement programs for success for Marketing stakeholders and agencies.
• Establish training programs, quality control, and auditing mechanisms for agency understanding of brand guidance.
• Lead internal communications about the Creative Vendor program and best practices.
• Work closely with the Design Operations Lead to provide agencies with necessary tools and templates.
• Manage updates to the Design Portal, Wikis, and other training platforms as requested by the Brand team.
• Manage stakeholder and agency support mechanisms including Slack Help channels and office hours.
• Track opportunities for refinement of brand guidance and tools, collaborating with brand system leads.
• Track and report on program goals.

Requirements

• 5+ years of experience managing creative vendor or agency programs within an in-house brand or marketing organization.
• 5+ years of working within an in-house brand or marketing organization.
• Bachelor's degree or 5+ years' relevant experience within an in-house or brand and creative team.

Nice-to-haves

• 10+ years of experience managing creative vendor or agency programs within an in-house brand or marketing organization.
• Previous experience in technology or sales-led B2B organizations.
• Ability to build meaningful relationships with agency partners and internal stakeholders.
• Global or multi-country localization and/or transcreation experience.
• Ability to interpret and communicate brand strategy and guidance to stakeholders.
• Familiarity with design processes, tools, and systems, with a keen eye for optimization and efficiency.
• Familiarity with Digital Asset Management (DAM) systems and asset management best practices.

Benefits

• Comprehensive medical, financial, and other benefits.
• Equity and sign-on payments as part of total compensation package.