Creative Program Manager, Design Ops, AWS Brand

Amazon-posted about 1 year ago
$119,300 - $197,200/Yr
Full-time
New York, NY
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
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The AWS Global Brand team is seeking a Creative Program Manager to enhance creative development through effective management of agency relationships. This role is pivotal in driving the adoption of a new brand system launched in July 2024, aimed at creating a unified customer experience. The Creative Program Manager will oversee brand programs that support AWS Marketing's Creative Vendor Program, ensuring alignment with brand strategies and fostering collaboration across teams.

  • Work collaboratively with Procurement and Finance to ensure effectiveness of the Creative Vendor program.
  • Establish and implement processes that allow marketers to identify the right agency partner.
  • Manage external agency relationships and implement programs for success.
  • Establish training programs, quality control, and auditing mechanisms for agency understanding of brand guidance.
  • Lead internal communications about the Creative Vendor program and best practices.
  • Work closely with the Design Operations Lead to provide agencies with necessary tools and templates.
  • Manage updates to the Design Portal and other training platforms.
  • Support Brand-requested updates and manage stakeholder support mechanisms.
  • Track opportunities for refinement of brand guidance and tools.
  • Report on program goals and collaborate with peers.
  • 5+ years of experience managing creative vendor or agency programs within an in-house brand or marketing organization.
  • 5+ years of working within an in-house brand or marketing organization.
  • Bachelor's degree or 5+ years' relevant experience within an in-house or brand and creative team.
  • 10+ years of experience managing creative vendor or agency programs within an in-house brand or marketing organization.
  • Previous experience in technology or sales-led B2B organizations.
  • Ability to build meaningful relationships with agency partners and internal stakeholders.
  • Global or multi-country localization and/or transcreation experience.
  • Ability to interpret and communicate brand strategy to stakeholders.
  • Familiarity with design processes, tools, and systems.
  • Familiarity with Digital Asset Management (DAM) systems.
  • Comprehensive medical, financial, and other benefits.
  • Equity and sign-on payments as part of total compensation package.
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