Creative Program Manager, Global Brand Marketing

$116,600 - $203,900/Yr

ServiceNow - San Diego, CA

Full-time - Senior

San Diego, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Creative Program Manager at ServiceNow will lead the execution and management of creative projects within the Global Brand Marketing team. This role is pivotal in ensuring that high-profile business initiatives are supported through effective project management, resource allocation, and cross-functional collaboration. The manager will be responsible for building partnerships with internal and external stakeholders, driving alignment across teams, and ensuring that creative projects are delivered on time and within budget.

Responsibilities

• Define and build project goals and requirements, including outlining information gaps and identifying roles and responsibilities (RACI), resource and budget needs, and next steps.
• Develop and manage creative development processes end-to-end across various mediums, ensuring projects are delivered on-time and within budget.
• Manage weekly project status calls across multiple internal and external teams to ensure clear status communication, project risks identification, and mitigation proposals.
• Proactively identify and remove obstacles to the team's ability to meet project objectives.
• Lead design systems, brand rollouts, and complex creative productions through deep knowledge of the creative process.
• Build relationships with client partners and peers, educating them on the creative process and consulting on potential solutions.
• Communicate key updates, risks, and plans to stakeholders and cross-functional partners, including senior management.

Requirements

• 7+ years of project/program management experience in a creative agency or internal creative marketing team.
• Experience managing large cross-functional creative programs and design systems.
• Experience in cross-channel deliverables including photography, video, digital, social, print, and OOH.
• Exceptional ability to communicate deliverables across a cross-functional team.
• Proven experience working for creative brands in both consumer and B2B sectors.
• Strong command of the creative process for the development of traditional media.
• Advanced verbal/written communication and organizational skills.

Nice-to-haves

• Experience in agile project management methodologies.
• Familiarity with AI-enhanced technology in marketing.
• Knowledge of brand design systems and building guidelines.

Benefits

• Employee stock purchase plan
• Health insurance
• Flexible spending account
• Family leave
• 401(k) matching