Great Wolf Resorts - Chicago, IL
posted about 1 month ago
Great Wolf Resorts is the world's largest waterpark resort company, dedicated to bringing joy to families. The Creative Services Director plays a pivotal role in translating business needs into impactful creative executions. This position requires a leader who can guide a dedicated team of creative professionals while collaborating with internal cross-functional teams and external agency partners. The goal is to ensure that all creative outputs align with the overall brand strategy, meet business objectives, and are delivered with a customer-centric approach. The ideal candidate will be collaborative, resourceful, and possess a deep understanding of the creative production process. They should have experience managing and directing creative teams, along with a proven track record of effectively growing a brand that has high-volume creative requirements. In this role, the Creative Services Director will elevate the quality of design and conceptual work across various channels, including lodges, web, email, social media, and digital platforms. They will provide strategic, innovative, and design-thinking-led solutions that facilitate fresh and compelling creative concepts aimed at delivering business objectives. The director will also be responsible for guiding, mentoring, and managing the performance of the creative services team, fostering both professional and personal development among team members. The position involves overseeing the design and development of content and assets, both in-house and through agency partners. Building strong relationships with cross-functional business partners within Great Wolf is essential to drive quality work, scope projects, develop briefs, budgets, and timelines. The director will facilitate creative project kick-offs with clear briefings and implement brainstorming sessions with the internal creative team, ensuring consistency with brand standards. They will also be tasked with advancing new ideas and approaches that keep the Great Wolf brand evolving and unique. Managing multiple projects simultaneously in a fast-paced environment is a key aspect of this role, which includes creating work plans and budgets, managing timelines, and fostering a culture of accountability. The Creative Services Director will determine the best tools, frameworks, systems, and resources that enable teams to scale creative excellence effectively.