Creative Services Director

Great Wolf Resorts - Chicago, IL

Full-time - Senior

Remote - Chicago, IL

Accommodation

About the position

The Creative Services Director at Great Wolf Lodge is responsible for translating business needs into impactful creative executions. This role involves leading a team of creative professionals and collaborating with various internal and external partners to ensure that creative outputs align with the brand strategy and business objectives. The position emphasizes a customer-centric approach and requires a strong understanding of the creative production process, along with experience in managing high-volume creative requirements.

Responsibilities

• Elevate the quality of design and conceptual work for branded content across multiple channels.
• Provide strategic, innovative, and design thinking-led solutions for compelling creative concepts.
• Guide, lead, and mentor the creative services team, managing performance and development.
• Oversee the design and development of content and assets in-house and through agency partners.
• Build strong relationships with cross-functional business partners to drive quality work and manage project scopes.
• Facilitate creative project kick-offs and brainstorming sessions, ensuring brand consistency.
• Advance new ideas and approaches to keep the Great Wolf brand evolving and unique.
• Lead multiple projects simultaneously, managing work plans, budgets, and timelines.
• Determine the best tools and resources to scale creative excellence.

Requirements

• 8-10+ years of experience leading creative for a large consumer brand or in retail/hospitality.
• Experience leading an in-house creative studio or similar environment.
• Strong creative background including graphic design, copywriting, and production.
• Expertise with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Demonstrated team management experience, including developing and building teams.
• Experience working cross-functionally and managing workflow effectively.
• Excellent written and verbal communication skills.
• Experience across various mediums (video, photo, interactive, print) and channels (TV, digital, web, email, social media).
• Ability to work well under pressure and achieve results in a fast-paced environment.
• Willingness to engage in hands-on execution alongside the team.

Nice-to-haves

• Experience in the hospitality industry.
• Familiarity with digital marketing strategies.
• Knowledge of customer experience design.

Benefits

• Flexible work schedule with remote work options.
• Work from anywhere weeks for added schedule flexibility.
• Opportunity to work in a collaborative and creative environment.