Creative Services Director

Hearst Communications - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

Publishing Industries

About the position

The Creative Services Director at KCCI is a dynamic leadership role focused on bringing the station's brand to life through impactful, research-driven marketing campaigns across various platforms. This position requires a strategic and creative individual who can manage multiple projects while inspiring an award-winning creative team. The role involves elevating the visual identity of the leading news station in Des Moines, Iowa, and connecting the brand with its audience effectively.

Responsibilities

• Create, lead, and implement the brand marketing of KCCI and its digital platforms.
• Manage production of compelling image, sweeps, and special event campaigns for all platforms.
• Identify dynamic multi-platform strategies to increase brand awareness and ratings.
• Oversee the creative team in producing brand-targeted station/news/weather images and special event campaigns.
• Oversee the Commercial Production team to create marketing for local advertisers.
• Provide inspiration and strategic direction to grow the skillset of the creative team.
• Produce and post targeted social media marketing.
• Collaborate and execute dynamic outside media advertising efforts.
• Liaison with network, syndicators, and community partners regarding promotional activities.
• Attend outside community functions or meetings.
• Manage television promotional inventory across various platforms.
• Develop and monitor the annual department budget and expenses.

Requirements

• 3 years in station marketing/promotion/brand management.
• Must be creative, a compelling writer, and able to use research to meet station goals.
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit, and ENPS.
• Ability to conceive and critique creative concepts and graphic designs for branding.
• Can collaborate and communicate meaningfully with news staff and interdepartmental personnel.
• Valid driver's license (hire is contingent on good driving record).
• Relevant college degree preferred or equivalent work experience.

Nice-to-haves

• Equivalent military training from Defense Information School (DINFOS) and associated experience.

Benefits

• Medical
• Dental
• Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ Health Services
• Additional benefits to meet your and your family's needs.