Creative Services Director

Sinclair & Co. - Columbus, OH

Full-time - Mid Level

Columbus, OH

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Creative Services Director is responsible for overseeing a multi-market regional team of content creators, focusing on enhancing branding and engagement for both internal and external clients. This role emphasizes the development of team members through training and fostering a collaborative and innovative work culture, while ensuring streamlined workflow execution.

Responsibilities

• Establish and implement a digital-focused content engagement strategy for multi-platform, multi-stream, and local market use.
• Lead the creation of branding content and lifestyle programming, ensuring alignment with both community and organizational objectives.
• Write, develop, and produce special projects, including multi-market and big-picture campaigns for local, regional, and corporate levels.
• Develop marketing and engagement plans, implement standardized workflows for projects, contests, events, and organizational policies.
• Assign work related to digital news, external clients, and Sinclair Broadcast Group to ensure consistent project delivery and support across teams.
• Oversee a multi-station marketing budget and develop media plans for the region, ensuring resource allocation supports creative content development and campaign execution.

Requirements

• Minimum of 5 years' experience overseeing commercial, digital, and creative content development.
• Experience in leading branding content initiatives and lifestyle programming, with a strong understanding of community engagement.
• Very strong communication skills and ability to negotiate priorities and strategies across multiple markets and management teams.
• Experience working closely with News Directors, Regional News Directors, Sales Director, Regional General Managers, and station General Managers.
• Proven track record of managing multiple stations successfully and efficiently at one time.
• Organized and able to analyze trends and data to make informed marketing decisions.
• Able to lead writing and producing of creative and commercial content.
• Proven ability to mentor and grow content creators.
• Ability to work proficiently and effectively under pressure and tight deadlines.
• Ability to recognize trends in marketing and technology and apply them to a successful strategy for internal and external clients.
• Ability to interpret analytics and research to determine the best way to apply to current and future marketing strategies.