Creative Services Director

Hearst Media Services - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

11-50 employees

Publishing Industries

About the position

KCCI, the leading CBS affiliate in Des Moines, Iowa, is seeking a Creative Services Director to lead and implement brand marketing strategies that connect the KCCI brand to its audience across various platforms. This role requires a dynamic leader who can manage multiple projects while inspiring a creative team to produce impactful campaigns that enhance the station's visibility and engagement.

Responsibilities

• Create, lead, and implement the brand marketing of KCCI and its digital platforms.
• Manage production of compelling image, sweeps, and special event campaigns for all platforms.
• Identify dynamic multi-platform strategies to increase brand awareness and ratings.
• Oversee the creative team in producing brand-targeted station/news/weather images and special event campaigns.
• Oversee the Commercial Production team to create marketing for local advertisers.
• Provide inspiration and strategic direction to grow the skillset of the creative team.
• Produce and post targeted social media marketing.
• Collaborate and execute dynamic outside media advertising efforts.
• Liaison with network, syndicators, and community partners regarding promotional activities.
• Attend community functions or meetings.
• Manage television promotional inventory across various platforms.
• Develop and monitor the annual department budget and expenses.

Requirements

• 3+ years in station marketing/promotion/brand management.
• Must be creative, a compelling writer, and able to use research to meet station goals.
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit, and ENPS.
• Ability to conceive and critique creative concepts and graphic designs for branding.
• Can collaborate and communicate meaningfully with news staff and interdepartmental personnel.
• Valid driver's license (hire is contingent on good driving record).
• Relevant college degree preferred or equivalent work experience.

Nice-to-haves

• Equivalent military training from Defense Information School (DINFOS) and associated experience.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid parental leave
• Paid time off
• Vision insurance